5923 UK
7930 US
7931 CA
10008 DE
Ribble Cycles · Affiliate programme

Affiliate
Media Pack

Britain's original bike brand, direct to the rider since 1897. Everything a partner needs to tell the Ribble story and earn from it.

The original outliers
since 1897
2026 edition
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Who we are

Britain's original bike brand

Founded 1897. Still hand-built to order in Lancashire, still sold direct to the rider.

Ribble has been building bikes since 1897, making us one of the oldest bike brands in the world. Every bike is hand-built to order at our headquarters in Lancashire and sold direct to the rider, with no middleman and no showroom markup.

That approach delivers premium engineering at honest prices, and it attracts a customer base that does its homework, buys with purpose and keeps coming back. This is why Ribble converts, and why partners who communicate this story well see strong results.

1897
Founded in Lancashire, still built there today.
Hand-built
Every bike assembled to order in the UK.
Direct
Sold direct to rider, value without compromise.
A mechanic hand-building a Ribble bike in the Lancashire workshop
The range

Bikes for how people actually ride

Ribble road bike ridden on a tree-lined road

Road

Race-day speed to all-day endurance. Aero platforms, lightweight climbers and titanium for riders who value feel and longevity.

Hero: ULTRA-ROAD
Group of gravel riders at a moorland sunset

Gravel & adventure

Tough, versatile platforms with the clearance, mounts and gearing to keep going when the tarmac ends.

Hero: ULTRA-GRIT
Ribble bike ridden on a gravel road

Electric

E-road, e-gravel and e-urban with assistance that feels natural. Ideal for commuters and returning riders.

Hero: ALLGRIT E CARBON-X
Ribble bike loaded with bikepacking kit at sunset

Kit & components

Wheels, groupsets and finishing kit chosen for real riding benefit.

Strong repeat-purchase category
Proof

Don't take our word for it

Raced at the sharp end and reviewed by the press that riders trust.

“

The ALLGRIT represents excellent value for money.

Cycling Weekly
“

The Ribble ULTRA-RACE's capacity to stand toe-to-toe with some of the leading bikes in the market should come as no surprise.

Cyclist
“

Ribble's ULTRA-ROAD delivers on its promise of aerodynamic speed for real-world riders.

road.cc

Raced at the sharp end

Our bikes are proven by the Ribble Outliers race team across road and gravel, including the UCI Gravel World Series. Team content is available for partners to use.

Three riders in Ribble Outliers team kit on a gravel trail
The partnership

Why partner with Ribble

01

High-intent audience

Considered, high-ticket purchases from buyers who research hard and convert when they are ready.

02

Converts year round

Road, gravel, electric and kit give you seasonal angles across the full calendar.

03

Constant content fuel

Regular launches, promotions, 0% finance and Cycle to Work schemes to build content around.

04

Real support

A dedicated in-house team, fresh creative assets, product feeds and fast answers from a named contact.

05

Sole retailer

Ribble bikes are only available from Ribble, so your links are the only way in.

06

Fair and transparent

Manual application review, clear terms, reliable Awin tracking and on-time payments.

Performance

The numbers back it up

£1,486
Average order value through the affiliate channel.
1.98%
Affiliate conversion rate, well above industry norms.
923
Affiliate-driven conversions in the last 12 months.
30 days
Cookie window, full credit for the sales you influence.

With an average basket of nearly £1,500, even modest referred volume generates meaningful commission. Ribble buyers are informed, intentional and ready to purchase.

Commercials

Commission and payments

Standard programme rates below. Enhanced tiers are agreed individually.

Category UKAwin 5923 USAwin 7930 CAAwin 7931 DEAwin 10008
Standard rate (bikes)1%2%2%2%
Components and accessories2%2%2%2%

Enhanced rates

Higher commission tiers are available for consistent, high-performing partners and are agreed individually. Talk to us about what a bespoke arrangement could look like.

Rates shown are standard programme rates and may be updated. The Awin platform is always the source of truth.

Network: Awin (UK, US, CA, DE)
Cookie window: 30 days
Worldwide shipping
Weekly commission validation
Product data feeds available
Deep links to any product page
Audience

Who you're reaching

The Road Devotee

Club rider chasing marginal gains. Responds to performance benefits, fit advice and upgrade pathways.

The Explorer

Gravel and adventure rider who values durability and versatility. Wants clearance, mounts and real-world test insight.

The Everyday Rider

Commuter or returner who wants simple, reliable, value-led choices and straightforward e-bike guidance.

The Performance Upgrader

Improving an existing setup. Interested in wheels, cockpit and drivetrain gains per pound spent.

Working with us

The rules that matter

A summary for guidance. The full Affiliate Programme Terms on Awin apply and take precedence.

  • BRAND

    No brand bidding

    Do not bid on Ribble branded keywords or misspellings, including TM+. Add our brand terms to your negative keyword lists.

  • CODES

    Approved codes only

    Only promote voucher codes we have issued to you. No code scraping or unapproved exclusives.

  • TRAFFIC

    Clean traffic

    No toolbars, adware, cookie stuffing or forced clicks.

  • DISCLOSE

    Disclose properly

    Follow ASA/CAP and CMA disclosure guidance, and FTC rules if you reach US audiences.

  • ASSETS

    Use approved assets

    Approved logo files only, no recolouring or alteration. Product copy and pricing must be accurate.

  • EMAIL

    Email with consent

    Consent-based sends only, with proper suppression handling. No unsolicited email.

Creative

Sound like Ribble, look like Ribble

Confident, knowledgeable and grounded. Clear, simple and human. No jargon, no filler, no hype. UK English, benefits first, specs in support.

In the asset library, via Awin

Hero product imagery across every category
Lifestyle and riding photography
Logo files in approved formats
Product copy and key messaging by range
Seasonal creative updated through the year
Custom formats available on request

Brand basics

Tagline: THE ORIGINAL OUTLIERS SINCE 1897, uppercase, no punctuation. Primary font: Archivo. Use the approved palette below.

Black
#0D0D0D
Cyan
#00AEEF
Carbon
#2C2C2C
Concrete
#DDDBD7
Stone
#E1CBA2
Green
#CBD2C0
Next steps

Ready to partner with us?

01

Apply

Find Ribble Cycles on Awin (programme 5923) and submit your application.

02

Approval

Every application is reviewed personally. We will come back to you quickly.

03

Get set up

Access links, feeds and the full asset library, and start promoting.

James Donaldson
Affiliate enquiries, assets and approvals
jamesdonaldson@ribble.com

The original
outliers.